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Before Instagram squares, before collectible packaging, before brands fought for attention on supermarket shelves, there was the humble matchbox. Small enough to fit in a pocket, inexpensive enough to be disposable, and visible enough to be noticed dozens of times a day. This is the story of how the matchbox became one of the world’s earliest and most enduring miniature advertising spaces. Over nearly two centuries, these tiny cardboard boxes evolved into surprisingly rich canvases for graphic design, illustration, typography, […]