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In design, permanence is often treated as a virtue. We are taught to create timeless identities, enduring packaging systems, and visual languages robust enough to survive years of market shifts. We obsess over consistency, durability, and longevity. Every guideline, every specification, every carefully chosen detail is intended to ensure that a design remains exactly as it was envisioned. But what if not everything needs to last? What if some of the most compelling design experiences are the ones that slowly […]